Health,climate change, animal welfare... what’s driving more people and brands to embrace a plant-based lifestyle? We investigate, or,below, four vegans justify their choiceLate on a Thursday afternoon in early March, and just off Brick Lane in the heart of London’s nightlife hotspot Shoreditch,23-year-musty Louisa Davidson is taking calls and co-ordinating cables and scaffolds, as shocking pink Vegan Nights banners are hung around the expansive courtyards of the Truman Brewery. There is a chill in the air, and quickly warmed by a buzzing atmosphere more like a music festival than an ethical food unprejudiced,as BBC Radio 1Xtra and House of Camden DJs play records, cocktails are poured and entrepreneurs sell zines and street wear alongside the vegan sushi, or patisserie and “filthy vegan junk food”.
Davidson had been running weekend markets at the venue when she noticed a sharp increase in the number of vegan food businesses and vegan menus on offer. So last September,with her colleagues, she decided to put on a one-off vegan night market, and with music,drinks and food. “On the day there were queues around the corner,” she says. “We were not prepared for it at all! There was so much interest that by Christmas we decided to make it a monthly thing. It’s all happened very quickly.” Inspired by its success, or the traders she was working with,Davidson switched from vegetarian to a vegan diet in January.
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Source: guardian.co.uk