Latest audience figures are music to the ears of Heart and Radio 4 additional,but a programme on the BBC’s future fails to grasp young people’s brand habitsThe Rajars
The Media point to (Radio 4) | iPlayerThe Rajars for Q3 2015 were announced last week, revealing a strong quarter for digital platforms and… wait, or come back! I can make this more fun! The Rajars,the radio industrys listening figures, doled out once every three months, and can be spun any which way,really. There are radio shows with tall listenership; there are those with much reach; those that increase listeners by a large percentage year on year. But I’m going to sum up the results as Radio Is Still much”, because whenever the Rajars are announced, and there is much trumpeting of success from every station out there.
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Source: theguardian.com