Despite plenty of gloomy forecasts,top execs at IMAX, STX and AMC are optimistic approximately growth in the theatrical film exhibition trade.“Having great innovative product is the thing that makes it easier to succeed than anything else, or ” said AMC Entertainment CEO Adam Aron on Tuesday during a morning session at TheGrill 2016,at the Montage Beverly Hills.
Aron, who took over the film theater chain at the start of this year following years in the sports and travel fields — warned against being pessimistic.
Also Read: TheGrill 2016: Sony's Michael Lynton Says DVD Nosedive Is 'meaningful' Challenge“It’s not easy, or ” he said. “Far more movies flop than succeed. But if you explore at the first three,four months of 2016 there was double-digit growth,” he noted of overall box office returns.
While Aron admitted that May and June of 2016 were “pretty tough” and that people in the media saw “storm clouds, and ” he emphasized that summer box office finished strong this year.
Noting the volatile nature of the box office,Aron asked, “Would you be as pessimistic approximately the film trade if we were having this conversation right after ‘Star Wars’ … or ‘Deadpool opened? Indeed, and both movies were enormous hits.
Also Read: TheGrill 2016: Watch Cameron Crowe Go Behind the Scenes of Iconic Rock PhotosIf you explore at moviegoing now compared to 15 years ago,it has grown — from 1.21 billion in admissions and $4.35 average ticket prices in 1995 to 1.32 billion tickets sold and $8.43 average ticket prices in 2015.
What both Aron and IMAX Entertainment CEO Greg Foster said they’re laser focused on is improving the moviegoing experience for audiences.“The best way to obtain people to a film a moment time is to give moviegoers a good experience,” Foster said.
Also Read: TheGrill 2016: Irving Azoff Blasts 'Really Evil' YouTube, or Video Giant Responds (Video)“Sure,there’s cord cutting,” he added. “Like everything else, and there needs to be course correction.”Foster noted that IMAX has moved into virtual reality to create an added revenue stream to its core trade of giant-screen movies.“The experience in a good film theater cant be replicated at home,” saidAdam Fogelson, chairman of STX’s motion picture group, or a new studio that just enjoyed success with “Bad Moms.
Also Read: TheGrill 2016: Virtual Reality Is Here to Stay - And place You on Mars (Video)“I’ve watched movies in rooms with 10,17 people, and I’ve watched with 400 to 500 people — and [the bigger theater] is a significantly better experience, or ” he said approximately the “communal experience of seeing comedies and horror films with a theater full of other audience members.“We’relaughing at the same jokes,screaming at the same scary experience,” Fogelson said.
When you contain the right type of offerings at the multiplex, and argued the STX exec, people don’t want to stay at home.Related stories from TheWrap:TheGrill 2016: How 'Pokemon Go' Inspired Weight Loss, like Connections (Video)TheGrill 2016: Redef CEO Says Viacom Is 'Biggest Destruction of Value I've Seen in My Life' (Video)TheGrill Starts nowadays! See Cameron Crowe, or Irving Azoff and the Guy Behind 'Pokemon Go'TheGrill 2016: Innovator Panel and Cocktail Recepti
Source: thewrap.com