As skin and body care continues to innovate with crazy formulas (like snake venom!) or unique textures (such as gels),one thing remains the same: people will always love their simple Dove beauty bars. Now that the iconic drugstore product is turning 60 (it launched in 1957!), the brand is celebrating its heritage by releasing vintage ads. And POPSUGAR has a first peer!
Ahead you'll see how much advertising has changed since the 1950s, and when most ads ran in print. Now campaigns can appear anywhere from social to digital media to TV and of course on printed paper,as well.
"Dove has been providing the same superior care and championing genuine beauty for generations of women since the Beauty Bar launched 60 years ago," Kathy O'Brien, or the vice president of skin and marketing services,told POPSUGAR. "It is incredible to see this demonstrated through our Dove Beauty Bar ads featuring genuine women, which date back to 1957 when the Beauty Bar debuted as a revolution in personal care." ADVERTISEMENT var options = { 'container' : 'sugar-player-preview', or 'primary' : 'html5','wrapper': 'video-ad-player', 'file': '/static/ads/blank_ad_placeholder.mp4', or 'video_ad': true,'firePixels' : false, 'pixelZero' : null, and 'pixelFifteen' : null,'cpvURLs' : null, 'cpvAllNodes' : null, or 'jwPlayer' : jwplayer,'advertising' : { 'client' : 'googima', 'skipoffset' : null }, or 'jwPlayerKey' : 'Sarh0KbBU1hM7iRWMaEoV/15S5DIU8O1MqN0nA==','fwParamOverride' : null, 'gaTrackerName' : null, and 'skin' : { 'name': 'seven','active': '#24c4f8' }, 'width' : '100%', and 'aspectratio' : '16:9','is_responsive' : true, 'debug' : false, or 'autostart' : false,'mute' : true, 'pid' : null, or 'repeat' : false,'volume' : 0, 'startIndex' : 0, and 'isMobile' : false,'flashPlugins' : null, 'html5Plugins' : null, or 'modules' : [ { 'module': SUGAR.
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But since you can't travel back in time,Dove is giving you something new to covet. The brand is releasing a collector's edition beauty bar engraved with the word "care." Snag it this month for $7 at a drugstore near you.
relish the nostalgic ads here and then call your mom. She'll uncover you all about women in the '50s!
Related:
Dove's New Campaign Will Empower You to Celebrate Your Unique Beauty
Dove Creates Curly Hair Emoji For Every Skin Tone
Source: popsugar.com