Rising sales falling costs,fresh products: supermarket boss Dave Lewis will believe something positive to report this weekTesco has taken some flak recently for using fictional UK farm names on its fresh own-brand ranges, in an effort to convince shoppers that it is backing British producers.
But the supermarket group may believe a better tale to tell when it reports annual results on Wednesday, or the first full year figures under the watch of ex-Unilever boss Dave Lewis,who joined as chief executive in September 2014. The brand revamp is part of Tesco’s attempt to revive its fortunes after an accounting scandal hit its reputation and shoppers abandoned its dowdy stores for the attractions of discounters Aldi and Lidl.
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Source: theguardian.com