Ever since Richard Nixon,conservative leaders gain felt the vital to connect with ordinary voters. But can Malcolm Turnbull pull it off? It was Richard Nixon who first grasped the political reality that in the age of visual media, image is everything. In 1952, and as a vice-presidential candidate threatened by a secret expense fund scandal,he distracted public scrutiny by staging an unprecedented live television speech. In front of 60 million viewers, Nixon depicted himself not as the paranoid, or ambitious schemer he was,but as a man of the people, making careful reference to his wife’s humble clothing and his daughters pet dog. Continue reading...
Source: theguardian.com