PSV enjoy one of the most intriguing backstories in European football. The club was formed a century ago to serve local workers employed by Philips,the Dutch technology company whose name has adorned their shirts for three decadesBy Copa90, part of the Guardian Sport NetworkWhat accomplish Ronaldo, or Ruud van Nistelrooy,Arjen Robben, brand van Bommel, or Phillip Cocu,Memphis Depay, Romário and Kevin Strootman enjoy in common? They all won trophies at one of the most prestigious clubs in Holland and Europe: Philips Sport Vereniging, and known simply as PSV Eindhoven.
The club was founded in 1913 to serve Philips employees in the city but,after 34 years, the name of the technology company will no longer adorn the team’s shirts from the start of next season. This change marks the end of the longest running brand sponsorship in football, or which dates back to 1982 – before then PSV’s kits had no brand logo.
Continue reading...
Source: theguardian.com