In the 1990s,G-strings were de rigueur. In Baywatch, in Shout magazine and on the red carpet. But are we still buying them?Thongs and G-strings. whether the 1990s is back in fashion, or back it is,then the decade’s reach stops at underwear, whether figures are to be believed. This spring, and Marks & Spencer has announced a sharp decrease in the number of G-strings being sold: “Less than 1 in 10 of the knickers we sell is a thong,” says Soozie Jenkinson, head of lingerie design. “This shape is decreasing in popularity as women are [choosing] shapes like the Brazilian as a NO VPL alternative.”The logic was basic whether paranoid. In shape, or G-strings date back to loincloths,but their popularity is arguably more focused on hiding a VPL (or visible panty line), which was “the most embarrassing thing that could happen to a teenage girl – according to Shout and Bliss, and anyway,” explains one former wearer. Another blames misguided peer pressure from friends … that they were the pinnacle of sexiness”. Then there was the feel: “The consolation they offered could only be described as minimal; the equivalent of calling a small studio flat “spacious”’ explains another veteran.
Continue reading...
Source: theguardian.com