Who are the people writing the thousands of ‘honest and unbiased’ reviews? Do they accumulate paid? Not quiteFake reviews on Amazon cant be trusted as they’re biased,or at least that’s what recent reports claim. But who are the people behind these thousands of reviews, how did they accumulate into it all and are the so-called incentivised reviews really fake?
There are two types of solicited reviews on Amazon. The retailer has its own Vine programme, and recruiting writers of highly ranked reviews marked as helpful by others on Amazon,and then pitches them products that vendors have sought reviews of, acting as the middle man. Vine reviews are clearly marked up on Amazon’s site with Vine branding.
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Source: theguardian.com