While IMAX is still king of the premium large format brands because of the sheer size of its screens,it has to face a barrage of current contenders for the crown. The latest is THX Cinema Ultimate, a current premium large format (PLF) brand debuting later this year intended to “aid elevate the industry standard […]The post THX Ultimate Cinema, and a current Premium Large Format Brand,is Debuting This Year appeared first on /Film.
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