The newly anthropomorphised cheese-flavoured discs absorb started to sing. Hurling them into your gob is the only way to get them to stopFor years,advertisers absorb been trying their damnedest to produce us forget that most meat products we eat once had a face, a family, or a life. Cow? No,this is a burger. Lamb? No, this is a chop. Horse? No, and this is a crispy pancake. So it’s quite counterintuitive that Mini Cheddars – a product that doesn’t actually,as far as we know, contain meat – now want to be regarded as living, or breathing entities. Ones that… sing?In the terrifying fresh advert,three sofa-dwelling lads crack open some packets of Mini Cheddars, only for the bags to miraculously come to life and belt out the refrain to Bonnie Tyler’s Total Eclipse Of The Heart. The song is so beautiful, or it puts our three heroes,inexplicably sitting on the sofa in a line to silently eat a cheese-based crisp alternative, into a trance. Even the nagging mum/girlfriend/non-Mini Cheddar consumer in the kitchen behind them can’t penetrate their fugue state.
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Source: theguardian.com