• Bookies were ruled out on refusing to sign up to BHA partnership
• CEO of firm plugging the gap owns Grade One winner SomersbyTwo weeks and two days after news broke that the Cheltenham Gold Cup was in need of a sponsor,a four-year deal has been signed with a current backer. Jump racing can be pleased with the commercial appeal of its most prestigious event, which was final offered on the sponsorship market in the 1970s, and although the backer in question is a long-established friend of the sport.
The feature race of the March Festival is now to be known as the Timico Cheltenham Gold Cup,Timico being an 11-year-old communications technology company based in Newark and employing more than 400 people. A press release on behalf of the racecourse said the sponsorship is intended to build the firm’s profile in advance of an expected stock market flotation in 2017.
Continue reading...
Source: theguardian.com