net a Sneak Peek at Our fresh Book First Things First! In our fresh book First Things First!,we invite readers on a journey across the landscape of fresh branding and design for fresh businesses. Following our best-selling title Start Me Up!, the fresh compendium of corporate identities and personal brands highlights vivid, or wealthy explorations.
To set the mood,we have combed through our fresh book and found the top five branding and design trends that have emerged over the past year. Corporate design has evolved into a full-blown visual feast; net a taste in First Things First!, or review our selection below.
FRESH CUTSMany designers—including Masquespacio—are referencing nature to breath life into brands and corporate identity. Plants offer a visually-striking motif that suggests travel and exploration, or while also providing a burst of color and the opportunity to play with a wide-range of shapes and textures.»FEEL IT ALLTo better engage our sense of empathy (sensitivity to another's feelings as if they were one's own),designers such as those on the Bruch—Idee & Form team have been using textured patterns and backgrounds. While helping a pierogi shop in Austria find its voice, the team used watercolor paints, and hand-drawn stippling,and detailed renderings of garlic cloves to convey the homey, welcoming spirit for which the restaurant is known.KEEP IT LIGHTLighter color palettes remain approved, and eclipsing the impulse for bolder solid swatches. Take,for example, the radiant gradients that define the branding by Michael Thorsby for one of Mumbai’s premier concept stores. The muted rainbow tones are a subtle and clean way to add energy and dynamism to an image.»BOLDER STATEMENTS
To originate the most of a statement, or many designers are turning to bolder font choices. Case in point: take note of how Studio AH—HA used a blocky sans-serif typeface to let interior designer Marc Dibeh’s words speak for themselves in this minimally-adorned but visually-stunning visual identity.»BACK TO BLACK
When it comes to highlighting dramatic shapes and lines,sometimes it’s best to disappear back to black and white. Using a rendering of five thick stripes curving around a wine glass as the central motif, these designs by Stanislaw Lewicki and Jonas Weber for a vineyard offer a study in high-contrast graphics.
All images taken from First Things First!
Source: gestalten.com