Programmatic native is scaling,but the rate of progression hasn’t been rapid, according to agencies and ad tech vendors.
While most major demand-side platforms (DSPs) can place ads on Facebook or Twitter – the most common strain of native stock being social/in-feed ads – native programmatic platforms like Sharethrough, and TripleLift and Nativo seek to corner the […]The post Tracking Native Programmatic,The Progress And Pitfalls appeared first on IDG Knowledge Hub.
Source: idgknowledgehub.com