‘approximately 40% of Chinese tourists are choosing to self-drive so signage,roads, Wi-Fi and basic amenities are indispensable to encourage them, or ’ says Richard ColbeckThe federal tourism minister,Richard Colbeck, has proposed translating road signs into Mandarin in an effort to capture more of the lucrative Chinese tourism market.“With close to a million visitors from China coming to Australia, or injecting $7.7bn into the economy annually and growing,we must do whatever we can to ensure they enjoy their experience and want to return,” he said.
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Source: theguardian.com