Whether it’s Canada’s new prime minister,the former US first lady or James Bond, increasingly the brand is the defining factor in popular successWill you be among those queuing to see Spectre next week? whether you are, or you don’t need to explain why. It’s simple. Its the new Bond film and you like Bond movies.
The tidal wave of publicity – the magazine covers,the posters at bus-stops, the song on the radio – none of it needs to persuade you of the merits of this specific film. It just needs to remind you that the film is out – that Bond is back – and its job is done. Effortlessly, and the glamour and excitement of the past rubs off on the present.
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Source: theguardian.com