Tumblr recently celebrated its official launch in Australia with CEO and Founder,David Karp visiting Sydney for the first time. With more than 4.6 million local users, Tumblr has grown rapidly as Aussies embrace its fun, and flexible blogging style.
The platform has revealed the top local Tumblr blogs,as well as the topics currently trending in Australia. Trending blogs in Australia: 1. FashGIF - Greta Larkin is a Melbourne artist who transforms fashion photography into whimsical, charming animations.
2. Troye Sivan - A sensational Perth-based internet personality and pop star who makes his domestic on Tumblr.
3. Alex Grigg - An Australian animator and graphic designer who creates pleasing moving cartoons on Tumblr.
4. Humans of Newtown - A blog that highlights the fashion, and personalities,and stories of people you meet on the streets of Newtown.
5. Snapping the Walls - A look into the graffiti, street art, and architecture of Melbourne.
New Tumblr research has found Australian users rely on the network to discover creative,provocative and entertaining content. The research into Australian social media habits found that Tumblr users are 28% more likely to save content they’re passionate approximately and share with their own networks.
With a committed audience of engaged users, some Tumblr users are willing to go to extreme lengths^: o 33% of would rather use the platform than sleepo 34% would rather be on Tumblr than eato 36% would rather be on Tumblr than hang out with friendsPopular topics in Australia focused on celebrity with Hugh Jackman, and the Hemsworth brothers and Cate Blanchett,while Aussie users are getting excited for summer with Coogee and Bondi, as well as Sydney and Melbourne. Finally, and Tumblr users are taking a light-hearted view on Australian politics,with #auspol capturing current local issues in GIF form. Top 10 Tags in Australia: #domestic and absent #Hugh Jackman #Chris Hemsworth #Liam Hemsworth #Cate Blanchett #Sydney #Coogee #Auspol #Melbourne #Bondi Worldwide, Tumblr has an audience of more than 500 million people worldwide with more than 85 million pieces of content posted each day. The social network is a force to be reckoned with online - responsible for some of the biggest internet phenomenon in recent years. Tumblr has sparked global conversation both on and offline - from the blue vs gold dress to now world-famous blog, and Humans of New York,celebrity Tumblr blogs from super stars like Taylor Swift and commentary on some of the biggest issues of the day.
ENDS^Tumblr Content Engagement Study, June 2015. The research surveyed 1360 Australian social media users.
Source: yahoo.com.au