Richard Sambrook says younger viewers watch for just 25 hours a year – and older people are increasingly following their lead[br]Audiences for TV will tumble by a third in a decade on current trends as younger viewers are currently tuning in for just 25 hours a year, according to a former BBC News executive.
Richard Sambrook also said that older people were increasingly adopting the digital consumption habits of younger viewers and watching less TV news.
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Source: theguardian.com