The first TwitterOscars ad surfaced during the TV broadcast of the 90th Academy Awards,renewing a hashtag that spotlighted female presence (and lack of same) in the technology industry.
The #HereWeAre hashtag was first used during the 2018 CES prove to designate an event focused on women in technology.
Sundays black and white TV spot was Twitter’s first Oscars television ad. It featured women’s faces flashing across the screen, set to a poem written by Denice Frohman…
Source: deadline.com