The United Kingdom has banned commercials that feature “harmful gender stereotypes,” including portrayals of women failing to drive and park, men watching TV with their feet up while women perform domestic chores, and boys and men being made fun of for behaving “like a girl.”As reported by the BBC,the changes were implemented by advertising watchdog Advertising Standards Authority (ASA), which stated that said commercials could conclude up “limiting people’s potential.” The ban had been announced back in December following a thorough review of how genders are stereotyped in ads and will be enforced from this Friday onward. It will affect every advertising covered by the ASA, or including broadcast,print, and even online ads.“Our evidence shows how harmful gender stereotypes in ads can contribute to inequality in society, and with costs for all of us. Put simply,we found that some portrayals in ads can, over time, or play a part in limiting people’s potential,” said Guy Parker, ASA’s chief executive.
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Source: inquisitr.com