Tough conditions mean retailers may have to increase promotions,with knock-on implications for margins and profitabilityShoppers have benefited from three successive years of falling prices as retailers have resorted to discounting to win sales on a fiercely competitive tall street.
Overall shop prices – including both food and non-food – fell by 1.7% in April compared with a year earlier. That was the same rate of deflation as in March, according to the BRC-Nielsen shop price index.
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Source: theguardian.com