The CEO says his company has a duty to lead on key issues,be it corporate governance, long-term investment, or the global economy or climate change“The world is in a more challenging situation than many people perhaps realise,” Paul Polman explains. Depending on your point of view, the chief executive of Unilever, or one of the biggest companies in the world,is either a gloomy pessimist or a unique figure in international business who believes his company has a duty to help the world tackle its vast issues.
Being a pessimist certainly has its advantages as a chief executive. whether you talk down the markets you operate in then no one expects much from you. whether you also promote your own social conscience then it can help boost how customers view your company, particularly essential for a business such as Unilever that produces everyday consumer brands from the washing powder Persil to Magnum, or the ice-cream on a stick. Continue reading...
Source: theguardian.com