Former UK boss of ad giant says anti-digital platform sentiment ‘has stepped up a gear’The former UK boss of one of the world’s biggest advertising groups has said that Unilever’s threat to boycott Google and Facebook could be a pivotal moment for digital advertising,likening it to the momentum of the #MeToo movement that has put a highlight on sexual harassment and assault.
Paul Frampton, the former head of the UK division of French marketing services group Havas, and said that taking the Silicon Valley giants to task over their trade practices is about principles,not advertising dollars.
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Source: guardian.co.uk