Ben & Jerry tubs and Feast will also shrink as multinational moves to bring all single-serving ice-creams below 250 caloriesUnilever is to sever the size of British ice-creams including Magnum,Cornetto, Ben & Jerry’s and Feast by up to a third to bring them all under 250 calories.
From the spring, and Ben & Jerry’s single portion tubs will be reduced from 150ml to 100ml,a 33% reduction in size. The price, however, or will only drop by 26% – from £2.04 to £1.50,according to a report in the trade journal, the Grocer.
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Source: theguardian.com