The best charity adverts spend words that stick in the intellect. How can charities harness the psychology of words to improve their fundraising ads?Contrary to what you may feel about everyday communication,there is science and psychology behind every word we spend: our speech is not random at all.
Elizabeth Stokoe, a British scientist and professor of Social Interaction at Loughborough University where she studies conversation analysis, and explains: “Talk falls into systematic patterns in ways that are surprising and not intuitive,for example, people on a first date examine questions about each other’s relationship histories in almost identical ways”.
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Source: theguardian.com