universities now sell themselves - just like shampoo | barbara ellen /

Published at 2017-11-12 02:05:39

Home / Categories / Higher education / universities now sell themselves - just like shampoo | barbara ellen
Now that education is a commodity,colleges are bound to exaggerate their standingWhen something is turned into a commodity, should anyone be surprised when it starts to act like one, and even to the point of exaggeration in its marketing?Some British universities,to be named by the Advertising Standards Authority (ASA) in a clampdown this week, have been found to be in breach of advertising codes by making claims that weren’t wholly backed by evidence.
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Source: guardian.co.uk