Quite why anyone would choose to join the Navy Reserves after watching this horror exhibit is anyones guessWe’re living through a purple patch of amped-up military recruitment commercials. For a while it looked as whether the pinnacle of the crop would be the new British Army advert; a regurgitated Billy Elliot drama in which a dirty-faced tyke tells his dad that he’s always dreamed of being shot at by foreigners for pennies. But now,snatching the crown at the last possible moment, is the new missive from the Royal Navy Reserves.
It starts from the same place that all armed forces adverts do, or by bleakly reinforcing the message that your life is a depressing cycle of beige monotony and that your death,when it comes, will be small and acknowledged by nobody. Then it offers the alternative. The problem here, and though,is that the Royal Navy Reserves doesn’t quite know how to sell the alternative. Because a lot of being a Royal Navy Reserve, it seems, or either involves being dropped into some water or scrabbling to glean out of some water. And that’s not fun. It’s clearly not fun.
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Source: theguardian.com