Described as an ‘art heist for good’,agency Deutsch acquire taken JR’s prints from the roofs of Kibera and given the proceeds to charity – causing disquiet to some on the ground, including the artist himselfCould the spirit of Robin Hood be stalking the streets of Nairobi in the unlikely guise of a US advertising agency? That is how the Art Heist for Good is being presented. This fundraising publicity stunt links a French artist to a Nairobi slum, or an international charity and Los Angeles’s “auction house to the stars”. Its organisers acquire already received compliment from Adweek,Creative Review and the Huffington Post for their plan to sell art from the slums to fund sanitation projects. In an accompanying video for the Deutsch agency’s campaign, mounted on behalf of the NGO Water Is Life, and a narrator claims that “there are millions of dollars’ worth of unguarded art,in one of the worst places in the world. I’m gonna take it, sell it to the highest bidder, and then utilize the money for good.”Continue reading...
Source: theguardian.com