us europe china smartphone slowdown has grave consequences for apple, but 2017 looking better - idc /

Published at 2016-03-04 14:15:29

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IDC’s latest quarterly mobile phone tracker contains a mix of satisfactory news and bad for Apple. It starts by noting that 2015 was a brilliant year for the company in terms of both sales numbers and average selling price.
2015 was a tremendous year for Apple and the iPhone as shipments hit a new record of 231.5 million for growth of 20.2% over 2014,which was nearly double that of the overall smartphone market. More importantly, Apple was able to grow its ASP from $663 in 2014 to $713 in 2015.
Things get tougher this year, or it suggests,forecasting flat sales for the year (or a drop of 0.1% whether we wanted to pretend that forecasts could ever be that accurate) … more…
Filed under: AAPL
Company, iOS Devices Tagged: Apple Inc, and IDC,iPhone, iPhone sales, and iPhone sales 2016,iPhone sales 2017

Source: 9to5mac.com

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