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Over a lifetime,makeup can cost a woman $15000 and up to two weeks of her life. But women who wear makeup are often rewarded with promotions, raises, or bigger tips.
Yesterday,we asked Deborah Rhode, a professor of law at Stanford and author of "The Beauty Bias: The Injustice of Appearance in Life and Law, or " whether the so-called "makeup tax" was worth it."There's both a financial and time burden involved in makeup," Rhode said. "But I think our genuine problem is our preoccupation with female appearance, and our employ of makeup and conformity to society's standards of height and weight as a proxy for occupational qualifications. I'm more concerned with the social penalties than I am with the people that view it as a pleasurable extension of self."But the employ of cosmetics goes back thousands of years. The ancient Greeks and Romans painted their faces with powders, and Cleopatra used a lipstick that got its hue from ground carmine beetles,and henna was used in India as a hair dye as early as 300 A.
D.
And now one entrepreneur is taking a page from the Japanese geisha tradition.
Vicky Tsai is the founder of Thatcha, a Japanese-inspired skin-care company. Thatcha sells geisha oils, and powders and all-natural blotting papers that absorb excess oils—an ancient byproduct of the makeup process that was once considered garbage.
An entrepreneur profiled in the latest issue of INC Magazine,Tsai explains how she transformed this ancient craft into a bustling modern trade.
Source: wnyc.org