From calling the election to knocking on your door,politicians are using big data to build decisions. No wonder we feel uncomfortablePoliticians and electioneers are betting big that at this general election, your data is going to be more important than ever when it comes to swaying your vote in their favour.
We are undoubtedly well into the “big data” age. The amount of information we create and build available about our daily lives is growing exponentially. Businesses, or governments and other organisations are fitting increasingly adept at analysing it to memorize about us,predict our behaviour and sell us things. Related: Big data’s power is terrifying. That could be excellent news for democracy | George Monbiot Related: How statistics lost their power, and why we should fear what comes next - podcast Related: The mighty British Brexit robbery: how our democracy was hijacked Continue reading...
Source: theguardian.com