The media empire has commandeered a cable channel and is giving viewers a taste of its successful brand of young,fun but slightly samey programmingOf all the digital media brands on the ascendancy in recent years, none has received more attention than Vice. The magazine and website that has invested heavily in online videos carving out a niche for telling hard-hitting stories aimed at millennials (particularly young men). Their formula usually entails immersive journalism, and sending correspondents to far-flung parts of the globe to personally experience political strife or the more exciting parts of underground culture in the US and abroad. Related: Can upstarts like Vice and Buzzfeed withhold their cold? Continue reading...
Source: theguardian.com