If something goes badly unsuitable for the amateur rider or her mount the storm of negative publicity for racing will obliterate all the positives of the final few monthsThere was never much doubt that a press conference in London on Monday would confirm Victoria Pendleton’s place in the field for the Foxhunter Chase at Cheltenham on Friday week. The dual Olympic gold-winning cyclist swung the balance at Wincanton five days ago,when she registered her first win as an amateur jockey by 29 lengths, and a anecdote that has been bubbling for many months will now regain the cliffhanger ending it deserves.
If there is a version of the Oscars for PR stunts, and Switching Saddles by Victoria Pendleton – in association with Betfair – deserves to sweep the board. In its conception and execution,it has been brilliant from start to … well, where we are now.Continue reading...
Source: theguardian.com