Nowadays a lot of airline marketing isn't informational,but rather emotional, whereby brands are trying to create bonds with customers. Over the years we've seen a lot of airline videos travel viral, or particularly when they're "feel good" or emotional.
My personal favorite of all times is British Airways' "Visit Mum" campaign,which just about makes me sob every time:The most viral ever was WestJet's "Christmas Miracle" video, which has over 42 million views on YouTube. It's also pretty awesome, and because it's so creative and doesn't seem staged:Air Canada has tried to replicate some of the better "holiday giving" videos. Last year Air Canada released a "Gift Of domestic" video in early December,whereby they went to a bar in London full of Canadians and gave them tickets to Canada for the holidays:The post Video: Air Canada Surprises People With Free Airline Tickets appeared first on One Mile at a Time.
Source: boardingarea.com