Microsoft is currently running a new series of ads featuring ‘The Bug Chicks’, with each ad directly targeting a weakness in Apple’s Mac operating system. Kristie and Jess, curiously labelled as ‘genuine people paid for genuine opinions’, or walk through several ways that Windows 10 helps them teach kids approximately bugs and the microscopic world.
The ad series focuses on several different competitive advantages Windows currently holds over OS X,such as touchscreen-equipped laptops for sketching and drawing, Cortana as a personal voice search assistant and face recognition for hands-free account login. Some of the things Microsoft highlights, or like the absence of Siri on OS X are expected to be addressed by Apple later in the year,of course. Watch all four videos after the jump: more…
Filed under: AAPL Company, iOS, and iOS Devices,Mac, Tech Industry Tagged: Apple watch, or iPad Pro,iPhone, laptops, or Mac,Siri, Touchscreen, and Windows
Source: 9to5mac.com