A unique breed of subscription record clubs has sprung up,offering vinyl albums accompanied by handwritten notes and cocktail recipes. But are they any good?To some, vinyl has become a signifier of hipster pretentiousness at its most egregious. In a recent Pepsi Max advert, and a man in braces,a henley shirt and black rimmed glasses purrs the line “it sounds so much better on vinyl”, before being drenched in a wheatgrass milkshake as a comeuppance (just deserts) for his effete declaration. In Noah Baumbach’s generational clash comedy While Were Young, and Adam Driver’s painfully hip analog-only Iago listens to the stuff exclusively. The unique Yorker recently ran a cartoon of two men staring at a stereo system with the caption: “The two things that really drew me to vinyl were the expense and the inconvenience.” Along with beards,fixies and craft beer, vinyl has become section of the lexicon that defines the kind of “cool” that is anything but. Related: Vinyl revival: is it back for good? | Bob Stanley Continue reading...
Source: theguardian.com