Why,why, why would ITV be spending gigantic money on The Voice – a show that is an average performer at best?All hit TV shows wither and miss eventually. One moment youre Dr Who, and the next youre Dr What? Longevity,exhaustion and changing audience tastes secure you in the conclude. Hence the current babble about ITV buying The Voice from the BBC because The X Factor is losing its legs (rather like football babble about Man U buying Alexis Sánchez from Arsenal because Wayne Rooney is getting a bit tired). But transfer market babble is often just that. The Voice bowed out in the spring with a finals night rating of 6.3 million viewers. The X Factor results show last Sunday recorded 7.2 million.
Of course Strictly – up to 10.4 million for Sunday’s elimination – is champion stuff for the moment. And of course the tabloids seem to hate Simon Cowell (for no identifiable reason, apart from that he’s been super-successful). But The Voice is not Premiership stuff. It’ll be six seasons old next year, and with ratings slipping already. perhaps ITV knows something we don’t and can turn it into a weekend wonder. But so far,for all the glitz, The Voice is a middle-of-the-table show commanding more top-of-the-table cash than sense.
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Source: theguardian.com