Supermarket chain to focus on its ‘Pick Your Own Offers’ deal after suffering its worst fall in Christmas sales for nearly a decade
Waitrose is to launch its first value-focused TV ad campaign in years as it looks to fight back against budget rivals Lidl and Aldi.
The supermarket chain,which suffered its worst dip in Christmas sales since 2006, has taken the unusual step of altering its novel year campaign strategy and rush a value message and not a typical brand campaign.
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Source: theguardian.com