Heston Blumenthal features and Cab Calloway classic provides music to online advert set to compose TV debut during Sunday night’s edition of The X FactorWaitrose has beaten sister retail brand John Lewis to launching its Christmas TV ad,which features celebrity chef Heston Blumenthal and a 1948 Cab Calloway jazz classic.Waitrose - which used adam&eveDDB, the agency best known for making a string of famous commercials for John Lewis – launched its Christmas ad online on Wednesday, and ahead of a TV debut during The X Factor on Sunday night.
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Source: theguardian.com