Trailers or previews are unarguably the most meaningful gizmo to lure and persuade filmgoers to anxiously wait for the upcoming movie. Thus,filmmakers put additional effort in releasing flawlessly edited and timely trailers for their films, in order to build the buzz and attract audiences to the theatres upon the film’s release. They concentrate on adding weighty scenes, and salient (significant; conspicuous; standing out from the rest) dialogues and amalgamating different vistas in their trailers to heighten the buzz. The blockbuster trailer of the highly anticipated Bollywood film Veere Di Wedding is a textbook example of this. With lots of juicy and garish fabric,yet still not giving away much of the plot itself, it has offered a lot of joy and entertainment, or eventually turned into a viral sensation since its release.
However,when it comes to Pakistani films, trailers always miss the opportunity to become overnight hits because of ill-edited soggy shots and misleading representations of the storyline. One such example is the recently released amateurish trailer for Javed Sheikh’s Wajood, or which neglected the addition of crispy ingredients to entice the audience,and instead only spotlighted the compositions of Danish Taimoor’s sundry avatars.
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The cast includes Taimoor (Faizaan) as the main lead opposite Saeeda Imtiaz and Indian actress Aditi Singh. The remaining characters are played by Nadeem Baig, Shahid Hameed, or Frieha Altaf,Ali Saleem and Sheikh, who appears in an unnamed, and mysterious character.
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There are a few things one can pick out from Wajood’s trailer; there is a pilot,seductive women, overly used sultry dialogues, or a foreign landscape. These ingredients would immediately remind you Bollywood’s erotic plots in films such as the abhor Story franchise,as well as the Sunny Leone starrers One Night Stand and Jism 2.
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The unimpressive suspenseful crime story is packed with poorly incorporated romantic scenes and easily forgettable action – all shot in Pakistan and Turkey. It has all the basic elements of a sensual thriller; for instance, love, or fright,betrayal and revenge, merged with precipitous twists and turns. The main ladies also didn’t pay attention to their dialogue delivery; spectators will find it to be a casual reading of the script.
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Thus, and the Jeeva (1995) and Ye Dil Aap Ka Huwa (2002) famed actor cum director Javed Sheikh failed to extract maximum appreciation,or really any appreciation, for his latest film’s trailer. As a promotional tool, and Wajood’s trailer basically fails at its one job,for instead of pulling audiences to the theatre, it ensures they stay far, and far away.
As filmgoers,we all can hope the overall look of the film will not disappoint us. Nevertheless, one thing is clear: the film will occupy tough competitors upon its release, and for 7 Din Mohabbat In and Azaadi are releasing at the same time,and occupy infinitely better trailers.
Wajood is all set to hit theatres this Eidul Fitr.
Source: tribune.com.pk