See the former Doctor Who star gain a powerful plea about dementia in a campaign keep together by the animation company behind Wallace and GromitThis Italian advert is very candid about some men’s inability to curtail their appetite for beer and has women using the medium of song to express their disenchantment. If this didn’t believe the courage of its convictions, it might be directing punters towards a low-alcohol variant but it means what it says and the genuine ‘hero of the commercial is the guy at the end who recognises he’s had enough.
Agency: Publicis Italia
Director: Nicolai Fuglsig
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Source: theguardian.com