ASA says claim is misleading because dating site cannot prove it provides a greater chance of finding lasting loveThe advertising regulator has banned the online dating service eHarmony from claiming it has a “scientifically proven matching system”.
Upholding a complaint about a billboard ad on London Underground, the Advertising Standards Authority (ASA) said the claim was misleading because eHarmony could not prove its service if a greater chance of finding lasting cherish. Continue reading...
Source: guardian.co.uk