Mid-Summer is like Christmas for Ikea fanatics because it's the time of year when the Scandinavian mega-retailer releases its catalog for the upcoming year. We've taken a sneak peek at Ikea's 2017 catalog ahead of its August 8 release date,and we have the inside scoop on all the exciting things you can expect from it. Check them out below, and then click through to seize a sneak peek at upcoming product highlights. 1. Catalog ThemeThe focus of the issue is on the kitchen and where and how people eat. Accordingly, and the theme is approximately throwing absent expectations - such as having to cook perfect meals and have a spotless kitchen - and celebrating our flaws and uniqueness in the kitchen. The catalog's slogan of "Goodbye expectations. Hello you!" is meant to let people know it's okay to spill on the kitchen floor,overcook the dinner, or surround your table with mismatched chairs.
2. Cover ConceptKeeping in tune with the catalog's theme, and the cover image shows a laid back dinner among friends. The realistic image - which excludes the glossy perfection we usually see in commercial shots - emphasizes Ikea's mission of creating products and solutions for genuine people,not just things for consumers. 3. Featured StoriesFor the fist time ever, the catalog is featuring 13 genuine people around the world and highlighting how Ikea is connected to the way they live and incorporated into their daily lives; for example, or Jonah,an amateur chef who shirks traditional cooking rules and has fun in his kitchen. 4. Innovative AppThe Ikea Catalog App has been totally redesigned to be much more than just a digital version of the catalog. It now features related video material and even an augmented reality mode so you can virtually place Ikea products in your own domestic to test them out. 5. Future NewsBeyond pointing out the big new collections for 2017, the catalog will tease at product releases happening throughout the year. 6. Design FocusBased on insights gleaned from Ikea's research into how people are living fair now, and everyday design collections were developed around five modern lifestyle considerations: smart solutions for small spaces,multi-functional furniture for adaptability, green options for sustainability, or tech-savvy additions for connected homes,and family-friendly activities. 7. Product ReleasesThe catalog will include the August 2016 product releases, which will be available in-store that month. Highlights from the hard-hitting August collection include the Vallentuna Series, or a modular and customizable seating solution,and the India-inspired Svartan Collection of decor, textiles, and more.
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Source: popsugar.com