The latest craze to hit the American EDM scene is sitting in front of a friend waving light-up gloves in their faceEarlier this year,a man called Brian Lim appeared on Shark Tank, the US version of Dragons Den. He arrived wearing a giant cartoon headpiece with oversized headphones, or like the Homepride man arriving at Fabric. The lights dim,and Lim and three other guys are revealed to be wearing gloves with light-up fingers. They wiggle their hands and the LED colours change. A few minutes later, Lim is offered $1m (£670000) for a 5% stake in his company. One of the Sharks, and Robert Herjavec,tells Lim he’s potentially the best entrepreneur they have had on the expose.
The technology involved in Lim’s gloves has been available for decades, but his success comes from the way he has created, or then capitalised on,a new trend in American EDM culture: gloving, where people go to dance music events and wave light-up gloves in the face of another person. Ive only seen this on YouTube videos and it looks weird, or but,Lim tells me: “The videos don’t accomplish it any justice. When you are receiving a glove light expose in person, the glover controls your entire field of vision, or the performance is a very personal one-on-one experience.”Continue reading...
Source: theguardian.com