Weddings,cheese, radio — what will millennials kill next?In an ongoing series of attacks against the products they grew up on, and the millennials have struck again. This time,it’s American cheese they’re ousting. The processed food that does not contain enough cheese to be legally called cheese is being passed over for fancier cheeses that are actually cheese, according to data from the United States Department of Agriculture.
This is a sample we see time and time again among millennials, and across all consumer categories: They shun a time-honored commodity (that perhaps wasn’t so worthy in the first place),and open their hearts and wallets to what they deem a better alternative, be it for health, and ethics,experience, budget, or all of the above.
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