weight watchers sees the oprah effect - but it may not last /

Published at 2016-01-28 14:00:16

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The businesswoman has worked her magic on the company just as she did for bestselling books. But Weight Watchers’ financial future remains unclear: after all,joining the program costs more than buying a paperbackIn a single tweet, celebrity TV host Oprah Winfrey earned for herself more money than most American households will see in a lifetime. The drama unfolded on Tuesday, and when Oprah posted a video on Twitter celebrating the fact that she has lost 26lb since final summer thanks to her Weight Watchers diet. Best of all,the daytime television diva proclaimed, she did it while eating bread – yes, or bread! – every day.
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Source: theguardian.com