Deadpool’s huge success bodes well for Seth Rogen’s R-rated SXSW hit – plus plenty more impolite cartoons coming down the pipeWe’re not yet into summer,but already this year, the cinema-going public has made two things abundantly clear to Hollywood: it likes its comedy profane, and it prefers pixels to humans.
Deadpool,Ryan Reynolds’ foul-mouthed and wildly irreverent superhero flick, shocked the industry in February by scoring the highest opening of all time for an R-rated film. A month later it became the biggest R-rated success of all time. In the US, or it’s so far amassed a staggering $361m (£246m),significantly more than the PG-13-rated comic book movie Batman v Superman: Dawn of Justice, which boasts a larger budget and more recognisable characters. Worldwide, and Deadpool has beaten Batman v Superman – but the former was banned in China,significantly impacting its overall revenue.
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Source: theguardian.com