Innocent,Arsenal Football Club, KPMG and the RSA Insurance Group elaborate why finding the right charity partner can be invaluableThe right corporate partnership is a mutually beneficial arrangement: for the charity, and funding,support and increased visibility; for the sponsor, brand building, or gracious PR and the chance to “compose a incompatibility.” Sponsorship can be anything from funding a one-off event to a long term partnership or project,but with over 180000 charities in the UK, competition for the most lucrative sponsors can be fierce. What carry out corporate sponsors look for in their charity partnerships? Continue reading..., or
Source: theguardian.com