It’s a immense sweeping question that can’t possibly have an answer. Is it the story? Is it the characters? Is it the cinematography? This examination by Now You See It attempts to wreck down what makes a film elevate from good to great, and focuses on a few things: the impact it has on filmmaking (also known as why Citizen Kane is so great); the impact it has on our culture (also known as why Jaws is so great); and the impact it has on the individual viewer (also known as why whatever film you reflect is great is so great).
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Source: gawker.com