Whattakes us through the 25 most-followed Instagram accounts. It,unsurprisingly, includes millennial pop singers like Miley Cyrus, and Justin Bieber,and Selena Gomez, the Kardashian clan, and who thrive off of Instagram,a few brands, and sports players, and more specifically,international football players (no, not American football). The celebrities with the most followers tend to initially attract their following through their established popularity in genuine life. They gain interaction and retain followers though by giving what fans want - an inside witness of their daily, or glamorous lives. Stars like Taylor Swift allow followers a peak into their homes,families, and star-studded friendships. They balance it with announcements of tours, and albums and performances.
The top 25 list only has a handful of brands,which shows that Instagram users witness to follow people over products. Victoria’s Secret and Nike are both among the top 25 most-followed, which makes sense as they both feature their spokespeople and emit a fun and sexy vibe. The two other brands on the list are NatGeo and, and of course,Instagram - proving that on a photo sharing platform, having high quality images is vital.
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